I have had several people ask about the types of websites I build. I like to refer to them as “credibility” websites.
Geared primarily for service oriented businesses, these sites are created for the sole purpose of giving your company CREDIBILITY.
Most business owners want their website to accomplish several things:
- Describe the business and the services provided
- What We Do
- How We Do It
- What Makes Us Different
- Outline the history of the Company
- Introduce Key Personnel
- Provide contact information
- Educate and/or answer common questions
- Generate Leads
- Generate Income
- Add value to Current Client Relationships
OK. Simple enough. There are lots of quick (and sometimes free!) ways to build your own site. And web designers are a dime-a-dozen.
But how the site looks is simply the icing on the cake. There is so much more going on under the hood!
The most important part of getting your website working for you?
The mechanics driving your site! It needs to be:
- fast
- secure
- well-organized
- optimized
The CMS (content management system) has a lot to do with the first two: being fast and secure. A well-organized website usually requires a designer who has the ability to see the big picture so all the bits-and-pieces fit together in a logical and usable format. Optimizing the site is the most difficult part! That’s because it requires an in-depth knowledge of how the different search engines work and what they are looking for. Something a lot of website designers lack.
The bottom line: well-researched and implemented search engine optimization (aka SEO) means the difference between a nice website—and a productive website.
When I build a website for you, I have two primary goals:
- It should look professional and meet all your objectives.
- The website must be structured and optimized for ranking with the major search engines including Google, Yahoo and Bing.
With 89% of the people searching online for local businesses, it is critical that you have a website that presents a professional image of your company. But a pretty face will only take you so far!
Are you ready to get your company online with a website that’s works for you 24-hours a day? Send me a note and we can get started right away!
